The J (healthcare) Initiative is a nonprofit initiative with a mission is to end the toxic drug crisis by affirming drug users’ healthcare choices. We are in support of person-centred care, accommodating different treatment goals. We envision a society where people who use drugs are treated with compassion, dignity, and respect, and have access to options of comprehensive, evidence-based healthcare services that prioritize their health and well-being. 

We would like to work with students to design a new email marketing campaign for our organization.

This will involve several different steps for the students, including:

• Familiarizing themselves with our programs, email marketing campaign goals and target market.
• Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.
• Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.
• Identifying metrics to monitor throughout the campaign.

Bonus steps in the process would also include:

• Identifying ways to personalize emails for customers based on market segmentation.

By the end of the project, students should demonstrate:

• Understanding of our organization programs and goals
• Identification of suitable email types and content
• Understanding of factors affecting emails’ effectiveness
• Identification of metrics to monitor the campaign’s success

Final deliverables should include

• Templates for email newsletters
• Organic content highlighting our interns experiences
• Plans to distribute the email newsletter