AYD Internet Marketing is seeking to enhance its client acquisition strategy by developing a comprehensive lead list from its existing groups. The project involves conducting detailed research to identify potential leads within these groups, which are crucial for expanding the company's client base. The goal is to systematically analyze group data to extract relevant contact information and categorize leads based on predefined criteria. This project provides learners with the opportunity to apply their research and data analysis skills, as well as their understanding of digital marketing strategies, to a real-world scenario. The tasks are closely related and focused on data collection and organization, ensuring that the project remains manageable and within the scope of a single academic program.

The project deliverables include a detailed lead list compiled from AYD Internet Marketing's groups, organized in a spreadsheet format. The list should include contact information and categorization based on potential client interest and relevance. Additionally, a brief report summarizing the research methodology and criteria used for lead selection should be provided. This ensures clarity and usability of the lead list for future marketing efforts.