Estimating the Market Size for a Two-Sided Beauty and Wellness Marketplace
Portée du projet
Catégories
Analyse des données Étude de marché Analyse concurrentielle Modélisation financière Segmentation de la clientèleCompétences
supply and demand market size market researchThe main objective of our project is to estimate the market size for a two-sided beauty and wellness marketplace by using a bottom-up approach for both the supply and demand sides. This estimation will be done using the Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) framework.
The tasks to achieve the project goal include:
- Conducting market research to understand the size of the beauty and wellness market.
- Analyzing the current supply and demand of the beauty and wellness market.
- Estimating the TAM, SAM, and SOM for the beauty and wellness market.
- Developing a strategy to increase the market size.
By the end of the project, students should demonstrate:
- Understanding of the beauty and wellness market size.
- Understanding of the current supply and demand of the beauty and wellness market.
- Estimation of the TAM, SAM, and SOM for the beauty and wellness market.
Final deliverables should include:
- A written report explaining the market research, analysis, and strategy.
- A presentation summarizing the findings and recommendations.
I will be working closely with the learner. There has been considerable research done already, so the learner won't have to start from the beginning. The learner will add to existing data to size the market.
Causes prises en charge
Les défis mondiaux auxquels ce projet s'attaque, en accord avec les objectifs de développement durable (ODD) des Nations unies. En savoir plus sur les 17 ODD ici.
À propos de l'Compagnie
Représentation
Diversité et inclusion
Catégories soulignant la propriété et les valeurs de cette Compagnie
Entreprises appartenant à des minorités Propriété des femmes Petite entreprise Entreprise sociale Propriété des neurodivergents Axé sur la communautéThe Peer Circle App is a beauty and wellness tech start-up focused on revolutionizing the way young people engage in meaningful conversations about their own beauty and wellness. We know how hard it is to find a safe space to connect and authentically express yourself with like-minded people who understand and support the real you without fear of judgment or pressure. With no judgment, no pressure, and the opportunity to be seen, heard, and understood, we are shaping a community where everyone can embrace their true selves and feel inspired by the journeys of others.
Portails
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Vancouver, British Columbia, Canada