We’d like students to help analyze undertake market and competitive analysis within the recreational marine (boat) insurance landscape. Students would have the opportunity to learn how insurance companies' market and position their products as well as gain insight into competitive pricing decisions.

From this analysis, we hope to not only improve our processes and understanding but also gain insights that will enhance our strategy. These insights will be directly related to business outcomes.

Here are some of the topics we’d like students to explore throughout this project:

• Improve pricing and risk selection
• Identify trends and marketing messages for carriers selling boat insurance
• Provide students with the ability to develop skills that will be transferable to their coursework as well as future employment options.

Students will have regular involvement with senior leaders to help hone their skills and provide guidance and advice.