We want students to help us develop a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. After recently undergoing rebranding, we are looking for strategies to enhance our presence within the industry. The student will build a marketing strategy plan encompassing how we can reach a larger target. They will also be creating advertising mock-ups and ideas utilizing their graphic design skills

The main questions we’d like students to help us answer are the following:

• How should we promote our company?
• What channels should we utilize?
• What budget is appropriate for advertising?
• What messaging should we use?

Deliverable:

• Create a 2 month marketing strategy plan
• Create mock advertising posters and campaigns
• Propose different channel uses to promote our brand

As a mentor we will guide them throughout the process, and really allow them to utilize their strategic thinking skills. We will also be able to guide them through the importance of marketing within a business