Our business model is multi-sided with B2C and B2B components. We would like to dive deeper into the B2B side to identify areas of opportunities that would accelerate our business growth. It’s important for us to develop a strong understanding of the market, identify areas of high value and develop a strategy to unlock and optimize that value.

This project will include the following tasks:

• Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for our B2B services; conduct customer surveys or focus groups to gain insights into the needs, challenges, perceptions, and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for B2B engagements; and identify keys to success.
• Branding Positioning - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our business model; assess where and how to improve brand positioning and differentiate from our competitors.

You'll be working with a fun and collaborative team at Clavis Studio. We will give you access to organizational assets you may need for this project and provide any other support necessary.