Pricing Model Development for Tech Startup

Fermé
Contact principal
Peer Circle App by wedstll
Toronto, Ontario, Canada
Sonya Denton
Co-Founder/CEO
(30)
5
Projet
Parcours académique
120 heures de travail au total
Apprenant.e
Canada
Niveau Avancé

Portée du projet

Catégories
Analyse des données Modélisation des données Étude de marché Lancement d'un produit ou d'un service Stratégie de vente
Compétences
secondary research preparing executive summaries surveys focus group research legal discovery
Détails

We would like you to develop and test a series of pricing model options and present an effective data-based pricing model recommendation for our early-stage tech start-up. You should conduct primary and secondary research to confirm your recommendation is validated by our target customer in this market.

We believe you will need to conduct the following research:

  1. Our organization’s costs, target customers, revenue targets, and business goals.
  2. The competitive landscape
  3. Organizing focus groups, surveys, and/or customer discovery interviews to get input and feedback on potential pricing models.
  4. A/B test landing pages with different price models.

We want to have a proven pricing model, so we can have a successful launch.

Livrables

The tasks to complete the project are outlined in an Executive Summary that illustrates your research findings and recommendations on our pricing model, which include:

  • Establish pricing objectives
  • Pricing parameters such as discounts, promotions, and pricing tiers.
  • Pricing strategies: Such as bundling, segmentation, and dynamic pricing.
  • Test and refine: Test the pricing model and refine it based on feedback
  • A visual presentation of your research findings and recommendations.
Mentorat

Student support includes:

  • Direct engagement with the CEO for supervision throughout the project.
  • Access to primary and secondary market research, including our competitor analysis
  • Access to stakeholders and advisors

À propos de l'Compagnie

Compagnie
Toronto, Ontario, Canada
2 - 10 employé.es
Technology, Hospital, health, wellness & medical, Marketing & advertising, Cosmetics & beauty, It & computing
Représentation
Entreprises appartenant à des minorités Propriété des femmes Petite entreprise Entreprise sociale Propriété des neurodivergents
+ 1

The Peer Circle App is a beauty and wellness tech start-up focused on revolutionizing the way young people engage in meaningful conversations about their own beauty and wellness. We know how hard it is to find a safe space to connect and authentically express yourself with like-minded people who understand and support the real you without fear of judgment or pressure. With no judgment, no pressure, and the opportunity to be seen, heard, and understood, we are shaping a community where everyone can embrace their true selves and feel inspired by the journeys of others.