The Opening Door seeks to refine its sales strategies to improve client conversion rates and effectively enter new markets. This project involves analyzing the current sales funnel to identify bottlenecks and inefficiencies, allowing the company to enhance its client conversion rates. Additionally, the project requires the development of a prospecting strategy that includes a tailored playbook with a target list of potential clients and engagement strategies. Finally, the project aims to create a comprehensive go-to-market strategy for entering a new market or segment. This will provide learners with the opportunity to apply their classroom knowledge in sales and marketing to real-world scenarios, focusing on strategic planning and execution.

The project deliverables include a detailed report on the analysis of the existing sales funnel with recommendations for improvement. Additionally, a prospecting playbook will be developed, featuring a target list of potential clients and specific engagement strategies. Lastly, a comprehensive go-to-market strategy document will be created, outlining the approach for entering a new market or segment. These deliverables will collectively enhance The Opening Door's sales effectiveness and market reach.