Develop and implement a comprehensive go-to-market strategy for Platuni’s upcoming launch. This strategy should position Platuni as the leading platform for culturally compatible living arrangements, targeting international students, expats, travelers, and host families. The core objectives include:

• Market Positioning: Define and articulate Platuni’s unique value proposition in the marketplace.
• Target Audience Analysis: Identify and segment key audiences (e.g., international students, expats, young professionals, cultural enthusiasts) to tailor messaging effectively.
• Content Strategy Development: Create engaging, platform-specific content (with an emphasis on YouTube, Instagram, and other relevant channels) to build brand awareness and drive user engagement.
• Campaign Planning & Execution: Design actionable marketing campaigns that include influencer partnerships, paid media, organic social strategies, and community-building initiatives.
• Performance Metrics: Establish clear KPIs and measurement frameworks to track campaign performance and adjust tactics as needed.

Students will work on market research, competitor analysis, and creative campaign development while using data-driven insights to shape the strategy. The ideal candidate will be adept at using YouTube, Instagram, and content marketing to create a buzz, drive user engagement, and ensure a successful market entry. If you’re ready to craft a compelling marketing campaign that bridges cultural connections and innovative housing solutions, we’d love to hear from you!

Comprehensive Marketing Strategy Report:

• Market & Competitive Analysis: A detailed report outlining current market trends, competitor positioning, and opportunities for Platuni.
• Target Audience Segmentation: Identification and profiling of key audience segments with buyer personas.
• Positioning & Messaging Framework: Clear messaging guidelines that highlight Platuni’s unique value proposition and differentiators.

Social Media & Content Campaign Plan:

• Platform-Specific Strategies: Detailed plans for YouTube, Instagram, and other relevant channels including content themes, posting schedules, and engagement tactics.
• Creative Content Samples: Examples/mock-ups of key visual and video content (e.g., teaser videos for YouTube, Instagram post designs, story templates) that align with the overall brand and launch goals.
• Influencer & Partnership Strategy: Identification of potential influencer collaborations and partnership opportunities with universities, language schools, or travel agencies.

Campaign Implementation Roadmap:

• Timeline & Milestones: A phased rollout plan that includes pre-launch (teasers and beta engagements), launch, and post-launch activities.
• Budget & Resource Allocation: A suggested budget framework and resource plan for executing the strategy, including any recommended paid advertising investments.
• Performance Metrics & KPIs: A dashboard or reporting outline to monitor the success of the campaigns (e.g., engagement rates, conversion metrics, website traffic, and sign-ups).

Final Presentation:

• A comprehensive presentation (PowerPoint or similar) that summarizes the strategy, creative samples, and implementation roadmap. This presentation should be designed to pitch the strategy to Platuni’s leadership team and serve as a guide for launch execution.