BetterLTC, a not-for-profit organization, aims to enhance the dissemination of knowledge related to caring with older adults across the continuum of care. The project seeks to create engaging and informative content that can be shared through podcasts and social media platforms, such as Instagram. This initiative will help bridge the gap between academic knowledge and practical caregiving strategies, making valuable information accessible to a broader audience. The project will involve researching relevant topics, developing content strategies, and producing multimedia content that resonates with caregivers and community members. By leveraging digital platforms, BetterLTC hopes to foster a more informed and supportive community for older adults.

- Research and identify key topics related to caring with older adults

- Develop a content strategy for podcasts and social media.

- Produce and edit podcast episodes.

- Create visually appealing and informative Instagram posts.

The project will result in a series of podcast episodes and Instagram posts designed to educate and engage the community on eldercare topics. Deliverables include:

- A minimum of three podcast episodes, each 15-20 minutes long, covering different aspects of older adult care, including abstract, tile, and upload to PodBean.

- At least five Instagram posts, including graphics and captions, to complement the podcast content.

- A content calendar outlining the release schedule for both podcasts and social media posts.

- A brief report summarizing the research findings and content strategy.