Université de l'Ontario Français
Université de l'Ontario Français
Se connecter S'inscrire

Data Analytics through Google Analytics and Google Ads

Fermé
Contact principal
OnTapp
OnTapp
Saskatoon, Saskatchewan, Canada
Lakhani Enterprise
CEO
(2)
5
Projet
42 heures par Apprenant.e
Apprenant.e
N'importe où
Niveau Intermédiaire

Portée du projet

Catégories
Analyse des données Bases Visualisation des données Marketing numérique Analyse marketing
Compétences
data analysis web traffic business metrics performance metric google analytics user research behavioral analytics analytics digital marketing data visualization
Détails

OnTapp seeks to enhance its digital marketing strategies by leveraging data from Google Ads and Google Analytics. The project aims to provide insights into audience demographics, ad campaign performance, and website user behavior. By analyzing Google Ads data, learners will identify key demographics, optimal ad timing, and keywords that drive conversions. Simultaneously, Google Analytics data will be used to assess website traffic, user behavior, and e-commerce performance. The goal is to develop actionable recommendations to optimize OnTapp's digital marketing efforts, improve conversion rates, and enhance user engagement on their website. This project allows learners to apply their knowledge of digital marketing analytics and data interpretation.

Livrables

The project deliverables include a comprehensive report and presentation detailing the findings and recommendations. Key deliverables are:

1- Google Ads Data


  • Audience demographics (age, location, etc.)
  • Timing and performance of ad campaigns
  • Keywords driving conversions
  • Overall conversion rates and patterns

2- Google Analytics Data


  • Website traffic, including page views and unique visitors
  • User behavior and events on the website
  • Sales and e-commerce performance metrics
  • Insights into which pages drive the most engagement
Mentorat
Compétences Connaissances et expertise

Partager des connaissances sur des compétences techniques spécifiques, des techniques, méthodologies requises pour le projet.

Assistance pratique

Implication directe dans les tâches du projet, en offrant des conseils et démonstration de techniques.

Outils et/ou ressources

Donner accès aux outils, logiciels et ressources nécessaires pour la réalisation du projet.

Réunions régulières

Enregistrements programmés pour discuter des progrès, relever les défis et fournir des commentaires.

À propos de l'Compagnie

Compagnie
https://ontapp.ca
Saskatoon, Saskatchewan, Canada
0 - 1 employé.es
Food & beverage

At OnTapp, we’re dedicated to enhancing your party experience by delivering quality beverages right to your doorstep. OnTapp was born out of a shared passion for bringing people together over great drinks. We recognized the need for a convenient and reliable beverage delivery service and thus, OnTapp was established. Since our inception, we’ve been on a mission to make party planning hassle-free. What started as a small operation has grown into a beloved brand, trusted by customers across Saskatoon to deliver their favorite beverages with speed and efficiency.