Riipen, a company dedicated to connecting students with real-world projects, is seeking a fresh and modern rebranding strategy to enhance its market presence and appeal to a broader audience. The current brand image has served well but needs a revitalization to align with evolving industry trends and the expectations of its target demographic. The goal of this project is to propose a comprehensive rebranding strategy that reflects Riipen's core values while appealing to both educational institutions and industry partners. The project will involve analyzing current branding elements, researching competitors, and identifying key areas for improvement. Students will apply their knowledge of marketing, design, and strategic planning to develop a cohesive and innovative rebranding proposal.

The deliverables for this project include a detailed rebranding proposal document outlining the new brand strategy, visual identity concepts, and a marketing plan. Additionally, students will present a slide deck summarizing their findings and recommendations. The proposal should include a timeline for implementation and metrics for evaluating the success of the rebranding effort.