Key Objectives:

1. Collaborate on Marketing Strategy

• Assist in developing and documenting a marketing plan that outlines goals, target audiences, messaging pillars, and tactical roadmaps.
• Research industry trends, competitor activities, and audience behavior to inform strategy.

1. Execute Social Media Marketing Campaigns

• Create, schedule, and publish engaging posts on LinkedIn, TikTok, Twitter, and potentially Instagram or Facebook.
• Craft copy, design graphics (using Canva, Figma, or similar tools), and/or record short-form videos aligned with brand guidelines.
• Optimize posting schedules to maximize reach and engagement.

1. Support Branding Initiatives

• Ensure all outbound content (social posts, graphics, videos) adheres to our visual identity (logo usage, color palettes, typography).
• Develop or refine brand assets (e.g., social media banners, profile headers, post templates).
• Collect and incorporate feedback from the marketing team to maintain cohesive brand voice and look.

1. Drive Brand Awareness & Engagement

• Monitor and engage with our audience: respond to comments, participate in industry conversations, and foster community interactions.
• Identify and utilize relevant hashtags, trending topics, and platform-specific features (e.g., LinkedIn polls, Twitter threads, TikTok challenges).
• Recommend and help implement strategies to grow followers, increase post reach, and boost engagement rates.

1. Measure & Report Performance

• Track key metrics (impressions, reach, clicks, likes, shares, comments, follower growth) using platform analytics or third-party tools (e.g., Hootsuite, Buffer).
• Prepare weekly or biweekly performance reports summarizing wins, learnings, and actionable recommendations.
• Conduct A/B tests on post formats, copy, or posting times and document results.

Marketing Plan Draft: Outline of goals, target personas, key messages, channels to prioritize, and a 3-month tactical calendar.

Content Calendar: A weekly schedule (spreadsheet or Airtable) listing post dates, platform, content type (image, video, text), captions, hashtags, and design status.

Social Media Assets:

• Minimum of 3 branded graphics per week (LinkedIn banners, Twitter images, TikTok cover frames).
• At least 2 short-form videos (15–60 seconds) per month showcasing product highlights, company culture, or educational tips.

Monthly Performance Report: Slide deck or PDF summarizing metrics, insights, trends, and recommendations for the following month.

Brand Guidelines Reference Sheet: One-page summary of logo usage, color codes, fonts, tone of voice, and best practices for social media.