Colour Me Christmas is seeking to enhance its online presence and sales performance across multiple e-commerce platforms. The project involves updating and optimizing product listings on Etsy and Amazon to ensure they are SEO-friendly and visually appealing, which is crucial for attracting potential customers. Additionally, the project aims to establish a fully functional and visually consistent shop on Faire, a platform known for connecting brands with retailers. The learners will also be tasked with creating and publishing a set of digital products on Amazon KDP, demonstrating their ability to apply e-commerce strategies and platform-specific knowledge effectively. This project provides an opportunity for learners to apply their classroom knowledge in digital marketing, SEO, and e-commerce platform management to real-world scenarios, enhancing their practical skills and understanding of the industry.

The project deliverables include updated and optimized product listings on Etsy and Amazon, ensuring they are both SEO-friendly and visually appealing. Additionally, the team will deliver a set of digital products successfully published on Amazon KDP. Finally, a fully functional and visually consistent Faire shop will be established. These deliverables will showcase the learners' ability to apply e-commerce strategies effectively across different platforms.