The main goal for the project is to conduct market research and analysis of competitors, and create a commercialization plan for Les services intermédiaires d'hébergement worknstay inc. This will involve several different steps for the students, including:

- Conducting market research to identify target demographics and market trends.

- Analyzing competitors to understand their strengths, weaknesses, and market positioning.

- Developing a commercialization plan that outlines strategies for reaching the target market and generating revenue.

- Creating a marketing strategy that includes branding, advertising, and promotional activities.

- Identifying potential partnerships and collaborations to enhance the company's market presence.

By the end of the project, students should complete the following list of activities:

- A comprehensive market research report including target demographics, market trends, and opportunities.

- A competitive analysis report highlighting the strengths, weaknesses, and positioning of key competitors.

- A commercialization plan outlining strategies for revenue generation and market penetration.

- A marketing strategy detailing branding, advertising, and promotional activities.

- Recommendations for potential partnerships and collaborations to enhance market presence.

Final deliverables:

- All research reports and plans in a professional format.

- A presentation summarizing the findings and recommendations for the company's commercialization plan.

Upon arrival, an initial overview of the market and the company will be discussed. Independence will be crucial to succeed in this position.