The project aims to enhance Practice PPE Exams' digital marketing strategy by focusing on social media engagement and content creation. The student will be responsible for following the social media posting strategy and frequency to maintain brand visibility and engagement. The student will be able to use their writing and visual skills, tailoring the message to different platforms and engage with clients.

Learners will apply their classroom knowledge of digital marketing principles to create engaging multimedia content tailored to the target audience.

The project will also allow the learner to gain exposure to related areas such as product development, sales, customer service, and finance, providing a well-rounded experience.

The project deliverables include a detailed digital marketing strategy report, which outlines recommendations for improving social media campaigns and branding initiatives. The team will also produce a series of multimedia content pieces designed to engage the target audience effectively. Additionally, a presentation summarizing the findings and proposed strategies will be delivered to Practice PPE Exams' marketing team. These deliverables will demonstrate the learners' ability to apply marketing concepts in a real-world context.