This experience equips learners with the skills to evaluate market opportunities and develop strategic plans for new ventures. Participants will learn to apply analytical frameworks and strategic thinking to real-world business challenges, particularly in the context of helping a consulting company evolve their service offerings into Fractional PMO services, demonstrating their their communication and problem-solving skills.

Nexus Point Solutions is a project management company focused on project management staffing with no real marketing and promotion. We want to broaden our services to include Fractional PMO services at a fixed monthly fee but need support to understand our ideal target market and ideal market entry strategy.

Deliverables

• Identified target market(s) or niche(s) for the service
• Customer persona for the target market(s)
• Competitive analysis
• Feedback and recommendations on existing product concepts and pricing, ideally with potential customer input.
• A value proposition and USP for the company based on the needs of the target market(s) and customer persona(s)
• A high-level marketing plan specific to the target market(s)