Digital Marketing Strategy Development for Les Solutions ZEDM Inc.

Les Solutions ZEDM Inc. is seeking to enhance its digital presence and streamline its marketing efforts. The project aims to develop a comprehensive digital marketing strategy that aligns with the company's objectives and targets the right audience effectively. The team will focus on creating a cohesive branding strategy, optimizing online advertising, and enhancing lead generation processes. Key tasks include defining a customer persona to tailor marketing efforts, setting up and optimizing Google Ads for better reach and engagement, and developing a sales funnel strategy to convert leads into customers. Additionally, the project involves managing social media accounts to boost brand visibility and writing engaging blog articles to attract and inform potential clients. This project offers learners the opportunity to apply their marketing knowledge and skills in a real-world context, ensuring a practical learning experience.