International (Trade) Management W24
Contact principal
Chronologie
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janvier 29, 2024Début de Expérience
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avril 13, 2024Fin de Expérience
Portée de Expérience
Catégories
Génération de leads Étude de marché Analyse concurrentielle Expansion du marché Stratégie de venteCompétences
competitive analysis business consulting international expansion business strategy researchStudents from Mohawk College will develop a comprehensive international expansion plan, consisting of detailed internal analysis of a company's resources and capabilities; international market analysis using secondary and primary data; Marketing analysis and tools (Digitization and E Commerece); Supply chain and Compliance and Risk Mitigation.
Apprenant.es
The final deliverables will include:
- International Business Expansion and Strategy Action Plan written report.
- A 15-20 minute presentation summarizing key findings with a Q&A session at the end of Semester in Week 13.
Chronologie du projet
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janvier 29, 2024Début de Expérience
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avril 13, 2024Fin de Expérience
Exemples de projets
Exigances
This project will allow participating firms a low-risk method (exporting) for exploring new market opportunities for existing products and services, obtain fully-costed market research for new foreign market opportunities, and compare logistics and distribution options for new market entry.
The project can include but is not limited to:
- Innovating an existing product or product line to reach a new international target market
- Target market screening
- Identifying which international market to enter (including a market entry strategy)
- Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
- Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. networking management strategies, cultural norms, and laws/regulations)
- Identifying potential international partners for international expansion, and providing a brief strategic overview
Critères supplé mentaires pour Compagnie
Les Compagnies doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette Expérience:
Contact principal
Chronologie
-
janvier 29, 2024Début de Expérience
-
avril 13, 2024Fin de Expérience