Strategic Market Planning
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Portée de Expérience
Catégories
Marketing sur les réseaux sociaux Communications Étude de marché Marketing strategy Product managementCompétences
messaging strategy marketing strategies positioning strategy communication strategies qualitative marketing research quantitative marketing research research reports complex sales new product development social media campaignsMarketing Principles and Practice is the foundational course required for learners to earn a professional certificate in Marketing or – perhaps – transfer into an undergraduate/graduate program.
Students range in age from 22 to 45, and most have a bachelor’s or master’s degree.
Learners take this course to develop new skills and advance their careers, and are capable of analyzing, creating, and implementing strategies given the course emphasizes applied practices (i.e., real world).
Apprenant.es
This course provides learners with a comprehensive understanding of strategic marketing principles and practices as well as market environment and neurobiological forces that influence consumer behavior. Students are able to apply their skills to drive growth and sustainability of for-profit businesses and not-for-profit or social enterprise by delivering strategic plans and/or strategies relating to:
- Ethical behavior
- Customer/donor segmentation and target markets
- Primary, secondary, and tertiary market research
- Competitor analysis
- Neuromarketing and consumer decision-making
- Product concepts
- Retail marketing
- International marketing
- Pricing
- Supply chain and marketing channels
- Marketing communications (e.g., advertising, public relations & sales promotion) across owned, earned, and paid media platforms
- Social media
- Personal selling and sales management
- Brand positioning and messaging framework
Exemples de projets
We would consider projects including, but not limited to, the following:
- Developing a strategy for ethical behavior in marketing and communications
- Conducting a market analysis for a potential business expansion
- Creating a marketing strategy for a new product launch
- Designing a customer loyalty program for a retail business
- Analyzing consumer behavior trends for a B2C company
- Proposing a rebranding strategy for a nonprofit organization
- Evaluating pricing strategies for a service-based business
- Crafting a public relations plan to enhance corporate reputation
- Developing a personal selling and sales management plan
- Conducting a competitor analysis
- Creating a perceptual map of competitors
- Proposing primary and secondary market research strategies
- Crafting a plan of potential pricing strategies
- Evaluating supply chain efficiencies
Critères supplé mentaires pour Compagnie
Les Compagnies doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette Expérience:
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