University of California, Riverside Extension

Riverside, California, United States

Marketing Principles and Practice is the foundational course required for learners to earn a professional certificate in Marketing or – perhaps – transfer into an undergraduate/graduate program. Students range in age from 22 to 45, and most have a bachelor’s or master’s degree.   Learners take this course to develop new skills and advance their careers, and are capable of analyzing, creating, and implementing strategies given the course emphasizes applied practices (i.e., real world).