Our program adopts a practical and comprehensive approach to Digital Marketing education, ensuring that our students have a strong foundation in the field. While they continue to refine their skills throughout the program, they will be well-prepared to contribute effectively to your organization.   This Digital Marketing Diploma is a comprehensive program that consists of 5 courses: Intro to Marketing Search Engine Marketing Social Media - Networks and Concepts Social Media - Strategies and ROI Search Engine Optimization Throughout this diploma, students will: Learn the essentials of digital marketing; Learn how to increase traffic and brand awareness through organic and paid search-engine marketing techniques; Measure and track web performance; Audit, plan and implement a social media strategy; Optimize websites to align with search engine algorithms and best practices;  Create and manage paid search campaigns on Google and Bing. Our students are enthusiastic and eager to apply their knowledge and skills in a real-world setting. They are committed to continuous learning and professional growth. We believe they will bring fresh perspectives and dedication to your organization. Why Should You Consider Partnering with Us? 1. Innovative Solutions: Our students bring the latest trends and best practices in to your doorstep, offering innovative solutions to help support your business challenges. 2. Mentorship Opportunities: Play a crucial role in the development of the next generation of industry professionals by providing mentorship and feedback throughout the project. 3. New Perspectives: Embrace the creativity and diverse perspectives our students can bring to your projects, helping your organization stay ahead of the competition. More info: https://www.concordia.ca/cce/programs/digital-marketing-ft.html

Our program adopts a practical and comprehensive approach to UX education, ensuring that our students have a strong foundation in the field. While they continue to refine their skills throughout the program, they will be well-prepared to contribute effectively to your organization.   Here is an overview of our program's focus:  1.  Overview of UX phases : Our students delve into every facet of the UX design process, immersing themselves in user research, ideation, prototyping, testing, and implementation. This exposure allows them to understand the holistic nature of UX design and its importance in creating user-centric solutions.   2.  Application of UX Tools, including Figma:  Our curriculum emphasizes the practical application of UX-related tools and methodologies. Students will have hands-on experience with tools like Figma and Miro.   3.  Designing with a User-Centric approach : Our program instills in students the value of designing with a user-centric approach. They learn to empathize with users, create user personas, and incorporate user feedback into their design processes.   4.  Alignment with business objectives : In addition to UX skills, students understand the importance of aligning UX strategies with business objectives. They will be capable of delivering solutions that not only meet user needs but also drive positive business outcomes.   Our students are enthusiastic and eager to apply their knowledge and skills in a real-world setting. They are committed to continuous learning and professional growth. We believe they will bring fresh perspectives and dedication to your organization. Why Should You Consider Partnering with Us? 1. Innovative Solutions: Our students bring the latest trends and best practices in [eg. UX / digital marketing] to your doorstep, offering innovative solutions to help support your business challenges. 2. Mentorship Opportunities: Play a crucial role in the development of the next generation of industry professionals by providing mentorship and feedback throughout the project. 3. New Perspectives: Embrace the creativity and diverse perspectives our students can bring to your projects, helping your organization stay ahead of the competition. More info: https://www.concordia.ca/cce/programs/ux-certificate.html

Looking to elevate your organization, and bring it to the next level? Bring on students from Concordia University to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this program/course focus on strategic marketing planning as a means of building a sustainable competitive advantage for an organisation. As it is a holistic, integrative, capstone course directed primarily to cultivating the skills and techniques required for effective Strategic Marketing Planning, various pedagogical tools including cases, readings, participation, lectures, tests, and a major project will be deployed to achieve the course goals. Students will develop an actual Strategic Marketing Plan for a product, service or idea using the concepts and techniques studied throughout their major program.

A team of 3-5 students will implement a data-science project using Big Data technologies Apache Spark, Dask or scikit-learn.