PaySprint Inc. seeks to enhance its customer acquisition and retention through a well-structured reward and referral program. The project aims to design a compelling incentive-driven experience that motivates users to engage with the platform, refer others, and make purchases. The goal is to align the program with PaySprint's business growth objectives while ensuring a positive return on investment. The project will involve developing reward structures, defining eligibility criteria, and creating engaging referral campaigns. Learners will apply classroom knowledge in marketing strategies, data analysis, and user experience design to craft a program that boosts customer engagement and loyalty. The project will also focus on integrating the reward system seamlessly into PaySprint's digital channels, ensuring compliance with regulations, and preventing fraud.

The project deliverables include a comprehensive reward and referral program design document outlining the reward structures, eligibility rules, and redemption methods. Additionally, learners will create a detailed plan for launching referral campaigns and a strategy for performance tracking and optimization. The deliverables will also encompass a user education and promotion plan, including marketing materials and instructional content to maximize program participation.