- Curriculum vitae
- AC Riipen Resume.pdf
- Portails
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Vancouver, British Columbia, Canada
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Compétences
Dernières rétroactions
Réalisations
Projets récents
AI-Powered SaaS Marketing Strategy for Herb Immortal Inc.
Herb Immortal Inc. seeks to establish a robust marketing strategy for its AI-powered product in the natural health and wellness sector. The project aims to develop a comprehensive SaaS marketing plan that focuses on customer acquisition, engagement, and retention. By defining a Go-to-Market (GTM) strategy, the project will position the AI product as a leader in the industry. Students will identify target customer segments through research, focusing on both B2B and B2C profiles. The project will also explore content marketing, lead generation, and partnership strategies to enhance product visibility and credibility. Additionally, students will design customer onboarding experiences and use data-driven insights to optimize marketing efforts.
Market Research and Sales for Expense Management tool
Macro Tec Systems Inc. is seeking a comprehensive marketing and sales strategy for its innovative expense management tool, designed for both B2C and B2B markets. The project aims to bridge the gap between product development and market penetration by leveraging classroom knowledge in marketing and sales strategy. The primary goal is to identify and analyze potential customer segments through customer discovery techniques. Additionally, the project will involve researching and pinpointing the most promising geographical regions to launch and promote the solution. By focusing on these areas, the project will help Macro Tec Systems Inc. effectively position its tool in the competitive market landscape. The project will require learners to apply their understanding of market analysis, customer profiling, and strategic planning.
Expérience professionnelle
AI-Powered SaaS Marketing Strategy
Herb Immortal Inc.
Irkutsk, Siberian Federal District, Russia
mars 2025 - mai 2025
• Go-to-Market Strategy: Developed a SaaS marketing plan positioning an AI-powered natural health product in the wellness industry.
• Market Research: Identified B2B and B2C customer segments and explored content marketing and partnership strategies. Designed onboarding experiences and applied data-driven insights to improve acquisition and retention.
Team Member
Biomechatronic Enable Division
Waterloo, Ontario, Canada
septembre 2024 - janvier 2025
• Design and Development: Designed and developed prosthetic hand models using SolidWorks, contributing to the
creation of finalized, functional products.
• 3D Printing and Assembly: Utilized 3D printing technology to fabricate and assemble components, ensuring precision
and reliability in prosthetic devices.
Student Consultant
MyCourier Inc.
Oakville, Ontario, Canada
juin 2024 - août 2024
• B2B Strategy Development: Researched competitors and industry trends to devise innovative strategies MyCourier's
business-to-business (B2B) expansion, identifying new revenue streams.
• Critical Analysis: Evaluated MyCourier’s operational strengths and weaknesses, suggesting improvement that enhanced
service delivery and customer satisfaction.
• Project Collaboration: Collaborated with cross-functional teams to implement strategic initiatives
• Client Communication: Liaised with stakeholders to ensure seamless integration of new solutions, maintain high client
satisfaction
Junior Process Engineer
Keter Canada
Milton, Ontario, Canada
avril 2023 - août 2023
• Robotic Part Management: Meticulously sorted and managed robotic components, optimizing manufacturing
processes for efficiency and precision.
• Robotic System Integration: Operated BMB, Fanuc, and Cobot robots to seamlessly integrate parts into production,
enhancing automation capabilities.
• Senior Engineer Mentorship: Actively shadowed senior engineers, gaining valuable insights into process optimization,
troubleshooting, and continuous improvement strategies.
Projets personnels
Wheelchair Extension Design
• Designed a system to be used individually by patients with paraplegia to provide an effective method of aerobic
exercise that is physically challenging, engaging, and mentally stimulating.
• Design was a multifunctional push bar that users can attach to their wheelchairs independently, allowing them to
engage in several different aerobic exercises in an organized manner as regulated by a connected app.
C++ Development for B-Mode Ultrasound Imaging
Developed a C++ program, "BMode," that can beamform multiple scanlines from acquired ultrasound data to
generate a B-mode image.
• Implemented a program that generates B-mode images containing multiple scanlines from echoes received from
an ultrasound array transducer.
• Walked through the detail of B-mode imaging transmission process, including focused pulse transmission, and
returning echoes.
3D Printed Arctic Tern Bird Puzzle Piece
Utilized SolidWorks to design a detailed 3D model of an Arctic Tern bird, incorporating a unique wing-flapping
mechanism.
• Employed a 3D printer for the precise fabrication of the model, ensuring high quality in the printed parts.
• The project resulted in a functional and interactive 3D puzzle piece of an Arctic Tern bird, demonstrating
proficiency in 3D modeling and printing.