Career Development and Internship Integration
BADM 340
This experience is designed to bridge the gap between academic learning and real-world application by providing learners with career development coaching and practical work experience through internships. The experience will enhance their professional skills and employ-ability. By participating in this program, learners will be equipped to apply their knowledge to industry projects, reflecting on their personal and professional growth while aligning their career goals with practical experiences.
Brand Audit & Competitive Analysis
BMKT 316
A group of student-researchers will analyze the competitive landscape of your brand to develop strategic recommendations for success in your market.
Marketing Strategy and Decision Making
BMKT 365
Undergraduate student teams will collaborate with an organization that is facing a current strategic marketing challenge or opportunity and will provide actionable recommendations for moving forward!
Brand Audit & Competitive Analysis
BMKT 316
A group of student-researchers will analyze the competitive landscape of your brand to develop strategic recommendations for success in your market.
Brand Audit & Competitive Analysis
BMKT 316
A group of student-researchers will analyze the competitive landscape of your brand. They will generate recommendations for improvement and develop strategic recommendations for success in your market. As millenniels, these students can provide valuable insights from a generation that currently has the most impact in most markets.
Brand Audit & Competitive Analysis
BMKT 316
A group of student-researchers will analyze the competitive landscape of your brand to develop strategic recommendations for success in your market.
Marketing Consultancy Capstone
BMKT 405
A team of 4 upper-year students-consultants will work with your organization, to assess or solve a 'real life' marketing issue or problem.
Brand Audit & Competitive Analysis
BMKT 316
This project can be roughly divided into five stages: 1. Interview with client (internal assessment of company) 2. Market research and analysis (includes Brand Inventory and Brand Exloratory) 3. Strategic and Tactical Recommendations 4. Final Recommendation 5. Presentation and Report Report contents include: Title page (1 page) Executive Summary (1 page) - What the report is about - What are your findings (strategy and key implementations) - What are some supporting evidence (internal and external) Table of Contents (1 page) 1. Background: Company history, brand portfolio, brand inventory 2. External Research and Analysis - In what market does the business compete - What is the market condition (Trends? Segments?Competitors?) - What does your consumer research reveal, describe consumer, demand, market potential 3. Internal Assessment and Analysis -What are the concerns from client interview - What are some issues revealed from onsite observations - What are the concerns from employee interview and assessment 4. Marketing Mix: - Product - Price - Place - Promotions 5. Brand Exploratory; Consumer Knowledge, Resonance Pyramid, Competitive Analysis 6. Strategic Recommendations - Positioning - Points of Parity/Difference, Brand Mantra 7. Tactical Recommendations (additional to support overall recommended strategy)
Marketing Strategy and Decision Making
BMKT 365
Undergraduate student teams will collaborate with an organization that is facing a current strategic marketing challenge or opportunity and will provide actionable recommendations for moving forward!