Marketing Strategy for Archer's Arrow Publishing: Expanding on Amazon, IngramSpark, and Beyond

Archer's Arrow Publishing is a growing independent publishing company specializing in Amazon KDP and Audible products. Our mission is to bring diverse, engaging, and high-quality books to readers worldwide under multiple pen names and brands. To take our business to the next level, we’re seeking a motivated university student to assist us with designing and executing a modern, multi-channel marketing strategy. This project will focus on: Expanding our reach on Amazon  by understanding how to optimize reviews, build organic visibility, and use advertising tools effectively. Developing strategies for future growth on platforms like IngramSpark  to sell across different distribution channels. Exploring opportunities to translate books into multiple languages  to reach international markets. If you're interested in learning about e-commerce, digital publishing, and audience growth strategies, this is a perfect opportunity to gain hands-on experience and make a real impact. Main Goal The primary goal of this project is to build a clear, actionable marketing plan that: Increases customer engagement and grows our brand presence on Amazon and other platforms. Leverages key tools like customer reviews, SEO, and targeted advertising to boost visibility. Prepares us to expand into international markets and multi-platform distribution channels.