Cognitive Bias in R&D and Innovation Process Analysis

The main goal for the project is to investigate the cognitive biases that affect the R&D and innovation processes, and to offer solutions to mitigate these biases. The project will involve the following tasks for the learners: - Researching and identifying common cognitive biases that impact the R&D and innovation processes. - Analyzing case studies and real-life examples of how cognitive biases have affected R&D and innovation in businesses. - Developing a framework for recognizing and addressing cognitive biases in the R&D and innovation processes. - Creating posts and content that explain how cognitive biases affect R&D and innovation, and offering practical solutions to mitigate these biases.

Market Research and Commercialization Plan for Worknstay

The main goal for the project is to conduct market research and analysis of competitors, and create a commercialization plan for Les services intermédiaires d'hébergement worknstay inc. This will involve several different steps for the students, including: - Conducting market research to identify target demographics and market trends. - Analyzing competitors to understand their strengths, weaknesses, and market positioning. - Developing a commercialization plan that outlines strategies for reaching the target market and generating revenue. - Creating a marketing strategy that includes branding, advertising, and promotional activities. - Identifying potential partnerships and collaborations to enhance the company's market presence.

Market Expansion Project for Africa Haven's Coffee Products

The main goal for the project is to expand the market presence of Africa Haven's coffee products in new regions and increase sales and brand awareness. This will involve several different steps for the team, including: - Conducting market research to identify potential new target regions for expansion. - Developing a marketing strategy tailored to each identified region, including advertising, promotions, and distribution channels. - Creating partnerships with local businesses and coffee shops in the target regions to increase product visibility. - Developing a pricing strategy that is competitive in the new markets while maintaining profitability. - Implementing a sales tracking system to monitor the effectiveness of the expansion efforts. - Analyzing customer feedback and adjusting the marketing strategy as needed.

Digital Marketing Strategy

Our company breeds purebred Golden Retrievers. We have developed a number of creative assets, including a website (under reconstruction for accessibility) and a social media presence. Still, it has been challenging to build a client waitlist for puppies while holding full-time positions outside the company. We would like to work with students to create a digital marketing strategy, based on analytics and SEO, with an implementation plan. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, client communication, etc. Recommending search engine optimization (SEO) strategies so our materials are easily accessible to our target market. Creating a cohesive marketing strategy. Bonus steps in the process would also include: Create marketing materials